Well, it’s been a crazy few days since returning from Baselworld so apologies for the delay in posting this short report!
This year was another great show – another fast in and out two days to attend the Tudor party and the press launch of the new Tudor watches (and a quick peek at the new Rolex watches too <img src=”/images/wink.gif” height=”14″ width=”14″ alt=”wink.gif”>)
It was another classic Team Bulang gtg and we had a great time catching up with old friend and, as ever, making new acquaintances.
The Tuesday night Tudor party is one of the key events at BaselWorld now and this year was an amazing experience for those lucky enough to secure an invitation. We congregated outside the main exhibition hall and were then taxi’d to the secret meal location in a fleet on Land Rover Defenders.
We travelled for some time and eventually alighted on a footpath within a dense forest – our path lit by burning logs which led to a large tent. We were greeted at the tent by tumblers of warm gluhwein served around a large fire.
Once invited into the tent, we were served a wonderful four course dinner around a large indoor fire, during which we were given a world exclusive first viewing of Tudor’s new landmark watch the North Flag.
Loosely based on the vintage Ranger 2 (but not actually part of the Heritage line) the watch is particularly special as it features Tudor’s first manufacture movement – the MT5621. Five years in the making, this 72 hour power reserve movement features a silicon balance spring and is chronometer rated to +/- 3 seconds, which is a long way within the COSC tolerance of 5 seconds. This new development is a huge moment for Tudor and marks the first time that Tudor watches will be fitted with all in-house built movements.
The next morning (following a long breakfast!) we headed to the main exhibition building for the press launch. Following a couple of espressos in the Tudor lounge we were ushered into the theatre for a presentations by Mr Davide Currato who guided us through the new additions to the Tudor catalogue, punctuated brilliantly by the new campaign videos for each watch.
We had already seen the North Flag, but the presentation was accompanied by a stunning video of polar ice explorers putting the North Flag through its paces. It was followed by an announcement that many had been expecting, but with a twist that I hadn’t seen coming – the Pelagos Blue, BUT with its own in-house movement the calibre MT5612. The chronometer rated watch has had some changes made to the dial layout including the model name and the chronometer details. I like this and also the removal of the hour marker next to the date window – a really clean look. This watch will be a major hit and you can look forward to Bernhard and I putting the new blue Pelagos through its paces in Ibiza and the South of France this summer.
The final new addition is a Fast Rider in collaboration with Ducati. Ducati have developed a new bike called the Scrambler, which is available in three colours. The new Fast Rider is available in complimentary colours and is housed in a satin finish steel case with matt black ceramic bezel and PVD coated winding crown and chrono pushers. The black leather straps are inspired by the Ducati motorbike seats and the watches feature the calibre 7753 movement; a well known work horse in the Tudor stable.
Following the Tudor presentations we headed over to the Rolex booth to view their new releases. Rolex enjoys seemingly endless speculation every year about what they will release and this year was no different. The headline release was a new Yachtmaster with black ceramic bezel, matte black dial and a new Oysterflex rubber strap. I really loved the look of the watch – especially the red writing on the dial and the maxi hour plots. The watch is in a rose gold case and will undoubtedly be a massive hit for Rolex. They also undated their Day Date range with some new dials, with my personal favourite being the pinstripe effect.
And before we knew it we were back at the airport!
More pics on B&S
See you next year Basel!